RE: Help! Need official support for non-standard capitalization

["Harry Bacheler" <hbacheler -at- geo -dot- census -dot- gov>]

Anne

I would believe the following:

You CANNOT change a company name if it is a registered corporate
name/service mark/trade mark.  It is a LEGAL title, and I would think that
if the first letter of a title is 'lower-case' then it could be implied as
having the same implied characteristics as a Capital letter.

Some times 'common sense' overrules the 'style guides', which are
reflections of 'common usage'.

With all of the "e-...." titles going around, the rule for capitalization of
'e-...' is being <<  reestablished >>.


Again, check on the LEGAL use of the company name.  Check with your
companies legal counsel.

I am not dispensing legal advice in this email.

Harry M. Bacheler, Jr.
Consultant
VGS, Inc.

"The thoughts, ideas, and opinions expressed in my portion
 of this email are mine and mine alone.  They are not the
 thoughts, ideas, and/or opinions of any past, present, or
 future employers, or any group that I might belong to."


> -----Original Message-----
> From: bounce-techwr-l-20951 -at- lists -dot- raycomm -dot- com
> [mailto:bounce-techwr-l-20951 -at- lists -dot- raycomm -dot- com]On Behalf Of
> anne -at- visi -dot- com
> Sent: Tuesday, 29 February, 2000 03:15 PM
> To: TECHWR-L
> Subject: Help! Need official support for non-standard capitalization
> >
> I need some help to challenge the status quo on the capitalization of
> a company name.
>
.. snip, snip ...

> However, in marketing materials and white papers, the current PR firm
> uses "E.Thingummy" when the company name starts a sentence.
>
> ... snip, snip ...
>
> (If I'm going to start by making waves, I'd like to have something
> official to back me up...)
>
> 		Many thanks,
> 		  Anne Chenette
> 		    anne -at- visi -dot- com
>
>