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Re: Marketing Reference Book

Subject: Re: Marketing Reference Book
From: "Sandy Harris" <sharris -at- dkl -dot- com>
To: Linda McCulloch-Smith <LMcCulloch-Smith -at- lgc -dot- com>
Date: Fri, 28 Apr 2000 09:14:13 -0400

Linda McCulloch-Smith wrote:

> I need a reference book that deals with writing marketing documents and
> promotional materials. Can anyone recommend a good book?

Not what you had in mind but worth a look: "The Cluetrain Manifesto"
http://www.cluetrain.org



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