RE: So, how do you get the structure used?

Subject: RE: So, how do you get the structure used?
From: Jim Shaeffer <jims -at- spsi -dot- com>
To: TECHWR-L <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Wed, 14 Jun 2000 10:41:47 -0400

Tony asks:
Any suggestions on HOW to actually have people want to use the format? Or is
it just a lost cause?

My answer:
People will ask themselves WIIFM (What's In It For Me?). When the user sees
enough benefit, for him or herself, to the format, the user will use it. If
the user does not see benefits, the user will subvert it. (Sales Training
100)

Jim Shaeffer
jims -at- spsi -dot- com





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