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I was in big$ sales for over 15 years and I would hold a Customer
Appreciation breakfast once every month. Fully catered...fruit,
danish, cereal, gourmet coffee, etc,, It was easy to do because my
territory was downtown NYC. I would get anywhere from 20 to 100
people attend, invitation only.
Of course, I always had one of my latest products on display in the
farthest corner of the back of the room but I would always ignore it.
Usualy, at some point, the client would ask what it was. "I'm glad
you asked"...then I would have an existing customer..someone who had
bought it...do the demonstration. Nobody sells to a client better
than another client who just justified their own purchase. I never
said a word.
--- Annamaria Profit <inteltek -at- erols -dot- com> wrote:
> John,
>
> I always show up at a client's with something good...usually bagels
> or
> dunkin donuts! ; ))) There's no substitute for the sweettooth
> comforts!
>
> John Posada wrote:
> >
> > Geezz, guys...Between ice cream for AP, chocolate for SMEs, and
> > jellybeans for developers, I'm gaining too much weight. Am I
> allowed
> > to give AP some fruit, SMEs some cheese, and developers a nice
> salad?
=====
John Posada
Technical Writer mailto:john -at- tdandw -dot- com
732-259-2874
"Hammers, Screwdrivers and Scissors"
An "I Can Do It" Book
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