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As I understand it, (r) is used once your trademark is officially and
legally registered. Until then, you use a (tm) which isn't as strong as
a protection as (r) can be..
From: "David Berg" <dberg -at- dmpnet -dot- com>
> Now for a question. Could someone give me the short version of the legal
> difference between the (r) registered trademark symbol, and the TM
> trademark? What I've heard in the past is that you can use TM without
> registering it, and that it is only meant to protect the particular way you
> display something; for example, name a product Platypus Plus and always
> display that name in bold NuptialScript font. For the (r) mark,
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