Stereotyping? This doesn't bode well for audience analysis...

Subject: Stereotyping? This doesn't bode well for audience analysis...
From: "Hart, Geoff" <Geoff-H -at- MTL -dot- FERIC -dot- CA>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Thu, 19 Apr 2001 14:53:55 -0400

The ongoing diss-cussion <g> about English majors and military types,
combined with previous discussions of Myers-Briggs personality types and
related topics, disturbs me more than a little. If we're this cavalier with
our stereotypes about our own profession, I have to wonder just how good a
job we collectively do of analyzing the audiences we write for, and thus
meeting their needs. Judging by many of the manuals and help systems I
grapple with, I think we really need to get past this knee-jerk
oversimplification and start thinking a bit more deeply about the danger of
stereotypes.

--Geoff Hart, FERIC, Pointe-Claire, Quebec
geoff-h -at- mtl -dot- feric -dot- ca
"User's advocate" online monthly at
www.raycomm.com/techwhirl/usersadvocate.html

"I vowed [that] if I complained about things more than three times, I had to
do something about it."--Jon Shear

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