Re: Questions about marketing copy

Subject: Re: Questions about marketing copy
From: Scott Turner <sturner -at- airmail -dot- net>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Fri, 1 Jun 2001 10:50:36 -0500

Cindy,

In Marcomm, fragments may be used to convey special impact. That said, it doesn't mean that you through the rules away. Good writing is effective in conveying the meaning of the information. Bad writing may be trendy, but it misses the point, communication. Keep to the rules, deviate to emphasis, highlight, shock.

As Churchill said (and I paraphrase) "Never end a sentence in a proposition, unless you want to."

Scott

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

*** Deva(tm) Tools for Dreamweaver and Deva(tm) Search ***
Build Contents, Indexes, and Search for Web Sites and Help Systems
Available now at http://www.devahelp.com or info -at- devahelp -dot- com

Sponsored by Cub Lea, specialist in low-cost outsourced development
and documentation. Overload and time-sensitive jobs at exceptional
rates. Unique free gifts for all visitors to http://www.cublea.com

---
You are currently subscribed to techwr-l as: archive -at- raycomm -dot- com
To unsubscribe send a blank email to leave-techwr-l-obscured -at- lists -dot- raycomm -dot- com
Send administrative questions to ejray -at- raycomm -dot- com -dot- Visit http://www.raycomm.com/techwhirl/ for more resources and info.


References:
Questions about marketing copy: From: Cindy Parker

Previous by Author: Re: altering delivered documentation
Next by Author: Re: Using one FrameMaker chapter in several books
Previous by Thread: Questions about marketing copy
Next by Thread: Re: Questions about marketing copy


What this post helpful? Share it with friends and colleagues:


Sponsored Ads