Re: Where do we belong?

[Scott Wahl <wahl_scott -at- yahoo -dot- ca>]

Several months ago, I proposed to our Director of
Marketing that technical writers might be able to help
with some their technical marketing collateral. This
is not something she would have thought of if I hadn't
suggested it.

But since then we have written several well-received
white papers and product overviews.

There is a great synergy here. The marketing team gets
our writing skills and technical knowledge. We get
their market knowledge, which can we incorporate into
our technical documentation, for example, by provding
more realistic scenarios and examples. It also hooks
us into the sales team, so that we have more
opportunity to get out and meet customers. And it
gives us experience writing yet another kind of
document.

I highly recommend seeking out ways to provide
technical writing services to marketing and other
groups in your organization.

./Scott

--- Bruce Byfield <bbyfield -at- axionet -dot- com> wrote:

<snip>

> Yet, at
> most companies,
> there's a gap between those who know the technology
> and those who know
> how to market. A technical writer is often the
> logical person to bridge
> this gap. Of course, the writer has to know the
> technology in depth
> (something many writers seem to think is
> unnecessary), and know how to
> write copy (something many writers despise, having
> never had to do it).
> 
> However, those who can bridge the gap can help
> provide an alternative to
> the hype-driven marketing they loath. They can also
> produce more
> effective copy for their company. And, in doing so,
> they can add variety
> to their jobs, or even open up a career path for
> themselves.

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