RE: Rule about not using possessive?

["Lurker writer" <lurker_writer -at- hotmail -dot- com>]

Using a trademarked term in any way other than the way it was registered can 
threaten the market valuation and legal protection of that trademarked name. 
If you trademark "Acme" and you use "Acme's product line consists of..." you 
are using the protected name in a manner that is inconsistent with its 
registration.

Trademarks are to be used as adjectives, not nouns. A trademark modifies the 
product category, as in DragonBall microprocessor or Microsoft software. The 
product category should be in lower case so it doesn't compete with the 
trademarked name.

Trademarks should never be possessive, they should never be used as a verb, 
and they should never be plural.



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