Re: A Question of Ethics (was: Overriding Acrobat User Settings)

["Tom Sullivan" <tsullivan -at- netexpress -dot- net>]

Hey Y'all,

I believe Andrew has nailed the bottom line...profit.

Few with any business acumen, go into business with any other motivation
than profit.  I believe many embark upon business ventures with a good idea,
but that idea is mired (ultimately) in the P&L statement.

And as time goes on, the addition of good ideas (and profitable products),
happen not because good ideas in and of themselves create anything, but
because the potential for profit exists within those good ideas.

Although I don't discount the altruistic motivations that often evolve from
good ideas, those big-hearted souls often have made obscene profits prior to
activating their altruistic desires.  Bill Gates is a perfect example.

If profit were not the uppermost concern, then I would be one of the world's
most successful Web developers and fictional authors.  I have great ideas,
undeterred initiative, unswerving dedication, and unmatched desire.  What I
do not have is what Andrew labeled as:

            ..."A good idea without a laser beam focus on marketing,
selling, and making a profit
            from that good idea is useless..."

I'm a producer, not a marketing guru.  I believe synergy plays as big a part
in success as does timing or anything else.   But to the exclusion of
everything else, profit is the bottom line.

Take care and be good to yourselves!

T

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


----- Original Message -----
From: "Andrew Plato" <intrepid_es -at- yahoo -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Cc: <rlslists -at- ev1 -dot- net>
Sent: Thursday, August 16, 2001 10:37 AM
Subject: Re: A Question of Ethics (was: Overriding Acrobat User Settings)


Just a few comments....

<snip>

Profit must be the objective. Without profit, an organization cannot grow
and become more beneficial to its community. By pursuing profits,
companies build the capital needed to create more jobs, invest more in
their community, and produce valuable goods and services that boost other
companies.

This is why the dot.coms failed. They thought raw righteousness and good
ideas were enough to make money. They were wrong. You need something of
value to sell. Webvan was a good idea. Flooz was a good idea. Pets.com was
a good idea...they all went bust because good ideas are not enough. A good
idea without a laser beam focus on marketing, selling, and making a profit
from that good idea is useless.

Yes, many innovators start by trying to change the rules. But at some
point they accept that good ideas are just the beginning.

When somebody wins, someone else must lose. That is the unfortunate
reality of competition. If people are in competition for limited resources
(jobs, fame, love, etc.) some will win, some will lose. If you want to
win, you have to have something (skill, connections, money, nice hair,
etc.) that make you a better candidate than the next guy.

Thats the law of the jungle.

Andrew Plato


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