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When our sentences get complex, we should stop thinking
about sentences. We should try to think in terms of:
Diagrams
Illustrations
Tables
Lists.
(Not that I am so great at following my own advice.)
In defense of the "rule of 7":
The original quote from the style guide called it a "rule of
thumb", not a "rule." I'd say, if the number of
items in a list,
rows in a table,
steps in a procedure
or bullet points on a slide
grows above 7 (plus or minus 2), take a closer look.
In my work, I can usually find logical "break points" for
sub-headings, at least. If I can't find those "break
points", at least I know I've tried for simplicity. I
don't argue that this application of the rule has deep
psychological significance. It's just a convenient check
that I'm not trying to jam in too much content at once.
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