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At the risk of someone trotting out a canned, "humorous" response, let me
begin -
We are a new company, and I have a problem. My problem is the head of
marketing, a VP.
This gentleman is very creative and intelligent. He also considers techncial
writing as a subset of marketing.
For example, at the moment marketing is developing a white paper on software
architecture. I've never worked in a shop where that documentation type is
done by marketing.
He considers that all white papers to be marketing's responsibility, with
the content provided by marketing (him).
Look and feel, font colors and styles, bullet styles - all marketing. He
insists on having input into and approval over everything that goes out
publically, such as our Installation guide.
Are there any technical leads or department heads or field laborers like
myself in TECHNICAL WRITING who can tell me what a reasonable division of
work between technical writing and marketing might be?
Thanks.
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