RE: Bringing in the leads--contract work

["Steve Arrants" <stephena -at- compbear -dot- com>]

 Bruce Byfield writes:
> Strangely, I'm finding that well-crafted e-mails tend to have much 
> better results; I average about 16 leads out of 100, of which 
> about 6 or 
> 7 lead to contracts. I'm not sure why. Off-list, someone 
> suggested that 
> it's because I'm in Canada, and Canadians are politer. But I 
> also wonder 
> if people feel more obliged to respond to e-mail than phone calls.

Probably yes, the Canadians are politer thing. (And I happen to think
that we really *are* politer, but that's just me...)
Another thing about emails--you can read them at your leisure.  They
don't interrupt you directly, and you can always just keep them on file,
ready to re-read and reference when you DO need a writer (or plumber,
electrician or someone like him).  I think an email is felt to be less
intrusive than a cold phone call you're not expecting.  


=====================================
Steve Arrants
http://www.compbear.com
"The dream was marvelous, but the terror was great.
We must treasure the dream, whatever the terror."
---Gilgamesh

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