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Subject:RE: Alternative to State-of-the-Art From:kcronin -at- daleen -dot- com To:"TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com> Date:Thu, 13 Dec 2001 06:43:12 -0700
What are you trying to emphasize? That it's non-proprietary or that it
uses some latest-greatest technology?
These seem like two separate concepts, so I'm not sure what the best
solution is.
For non-proprietary, I agree that "industry standard" is a good choice.
Other acceptable phrases might be "commonly used," "universally accepted,"
"the de facto standard," etc....
Most substitutes for "state-of-the-art" are equally heavy-handed and
drenched in MarketingSpeak: "cutting edge," "next generation," "bleeding
edge," "innovative new technologies," etc....
Good luck - hope this helps!
- Keith Cronin
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