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>Can anyone think of another, better, less brain-battering term for
>brandable/brandability?
Both words are in widespread use, particularly "brandable." And they are
most prevalent on Web sites for companies offering Web services, which is
what you said your company is doing in this case.
So, when in Rome...
Plus, as cringeworthy as you may find words like these, it could also be
argued that with one word they've managed to clearly convey a concept that
would otherwise take more to express. So I gotta give them the nod for
economy of speech.
Sorry if that's not what you want to hear, but the first word in your
Subject line is MARCOMM. And Marcomm is all about
creating/modifying/mangling words to suit their purposes.
-Keith Cronin
who thinks cringeworthy is a perfectly acceptable word
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