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"Bruce Byfield" <bbyfield -at- axionet -dot- com> writes:
> Also, while reviewers often contact a company if they're having trouble
> with the product, or have questions about the direction of a product,
> otherwise, most reviewers whom I know keep an arm's length relation with
> the manufacturer.
Arms length, but cordial is how I worked it when I was working at CNET.
Most (if not all) reputable news/journals have very strict policies about
the editorial and marketing split. Even though I hadn't worked at Microsoft
for eight years, I wasn't allowed to review or edit reviews of Microsoft
products because of a *perceived* conflict of interest.
Most of the marketing people I had dealings with understood the wall between
marketing and editorial. They'd push a bit, but respected it.
===================
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