Re: What comes after the company name?

[Andrew Plato <gilliankitty -at- yahoo -dot- com>]

> Say, for example, I'd selected the name "Fortinbras"
as my company name.
> We've currently got the following shortlist of
complete company names:
> 
> Fortinbras Communications
> Fortinbras Information Design
> Fortinbras Media
> 
> Can anybody suggest any compelling alternatives? Is
there a good reason
> to go with one over another? Thanks. DB.

Keep in mind the biases that come along with these
names: 

Media - So you had a rediculously overpaid position in
1998 and now you flip burgers.
Communications - Another English major enters the work
force
Information Design - Huh? 

This is how some - not all - will see these terms. 

Stick with something innocuous that won't pigeon hole
you. Like Fortinbras Corporation or Fortinbras &
Associates. Or just name your company after a cat.

Andrew Plato 

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