Re: FWD: Marcom writing samples

[Peter <pnewman1 -at- optonline -dot- net>]

Bruce Byfield wrote:

> You can find all sorts of samples on company web sites, usually in PDF
> format.Look at a few that you like, and analyze the design and writing
> styles with the goal of figuring out what appeals to you. Analyze three
> or four of each type of marcom writing (for example,news releases,
> newsletters, and product sheets), and you'll soon get a sense of the
> prevailing standards.After this analysis, you should be able to run up a
> one or two page sample without much difficulty.


Bruce's suggestion is an excellent one. However, I have one
modification. I would analyze them to understand the content points and
adopt the style that I I am most comfortable with.
-- 
Peter

"When a man sits with a pretty girl for an hour, it seems like a 
minute. But let him sit on a hot stove for a minute-and it's 
longer than any hour. That's relativity,"
- Einstein-


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