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Subject:RE: doc'ing the docs From:KMcLauchlan -at- chrysalis-its -dot- com To:"TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com> Date:Mon, 2 Dec 2002 15:00:42 -0500
If it's for computer stuff, you may be barking up the wrong tree.
I think most vendors would be happy to have computer users
neglect basic maintenance and operational precautions (like
keeping the vents clear), so that they'll chuck the old one
and buy new (either the entire box, or major components and
subsystems). After all, their projections for new PC sales
(and for new video/audio/whatever sales) are pointing at a
levelling off, or a decline.
Much like in the cellular biz, churn is a major part of
the business and the bottom line.
YMMV, of course.
/kevin
> -----Original Message-----
> From: Dick Margulis [mailto:margulis -at- mail -dot- fiam -dot- net]
> Sent: Monday, December 02, 2002 2:49 PM
> To: TECHWR-L
> Subject: RE: doc'ing the docs
>
[...]
>
> If the reason the product doesn't work properly is that the
> user is oblivious to the need for reading at least some
> documentation and following at least some instructions, how
> do we overcome that obliviousness? How do we turn that into
> an opportunity to sell our services?
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