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John Posada [mailto:JPosada -at- book -dot- com] wrote:
~>
~> I had to laugh when I saw the message that writing is
~> writing and all it takes is to sit there and pound out
~> the documentation.
~>
~> Marcom that anyone can write is what many people see as the
~> smarmy hard sell content that everyone on the list hates.
~> OTOH, marcom by someone who knows what they are doing is the
~> stuff that nobody realizes is marketing writing, but for some
~> reason, they have an urge to purchase the product.
Hmm... I guess I should clarify. While my main job here is as a technical
writer, I also produce copy for marketing. I wasn't saying that is was easy,
I was saying it's something a writer can learn to do. I enjoy copywriting.
However, like technical writing, it's one of those things that you have to
sit down and DO. There's no magic. It's work. Sit down and grind it out
work.
Tom M. wrote earlier in another thread:
My approach to Technical Writing has been the same as my approach to writing
in other areas. Who is my audience? What does the audience need? What is my
purpose in writing to this audience? What is the best way to get that
message across to this audience at this time? To me, these are writing
questions; they are not limited to Technical Writing.
</snip>
I couldn't agree with this more. Copywriting and technical writing each use
a different voice and have a different spin on things. Technical writing is
what you can do, copywriting is what it can do for you. But it's all still
writing. Still down, figure out what the audience needs, and write. I don't
understand why that is laughable.
Well, at least I gave King John a laugh....
Willow
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