RE: Font Selection Process (Was: Fonts used in print)

["Nancy Kaminski" <nancy -dot- kaminski -at- spanlink -dot- com>]

> From: Steven Brown [mailto:stevenabrown -at- yahoo -dot- com]

> To those of you using "non-standard" fonts (i.e.,
> fonts that aren't as common as Times New Roman or
> Arial), how did you come to select them? Was the
> choice supported by research or usability testing, or
> were the fonts chosen simply because someone liked the
> way they look?

I've worked in offices that had an official "house font" -- that was
what was used for all communication with the outside world. 

But where I work now, I selected the font I use in my manuals (Akzidenz
Grotesk BE) because it's versatile, attractive, and clean-looking. I
found it when going through a type collection I was given. 

No one else cares too much what font I use, so I made the selection, set
up my templates, and am done with my font-fondling.

Nancy Kaminski
nancy -dot- kaminski -at- spanlink -dot- com

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