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RE: Logo selection, a cautionary tale - extending Re: Font Selection Process
Subject:RE: Logo selection, a cautionary tale - extending Re: Font Selection Process From:"Lisa Wright" <liwright -at- earthlink -dot- net> To:"TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com> Date:Fri, 13 Dec 2002 10:16:04 -0800
I had a similar experience. Our ad agency picked a logo that didn't
translate well to the web because of both color and design. Plus, it was
a mile long and didn't reduce well to a smaller size. 16-color palette?
Forget it. It seemed like we needed more than 64-million! We put it on
golf shirts, and in order to get the graphical part of the design to the
right size, we had to distort the type. It looked absolutely terrible.
If I ever have the opportunity to participate in that process again, I
will definitely share my prior experience with the decision maker. It
seems to be one of those things that you ONLY learn with experience.
Lisa
-----Original Message-----
From: bounce-techwr-l-53104 -at- lists -dot- raycomm -dot- com
[mailto:bounce-techwr-l-53104 -at- lists -dot- raycomm -dot- com] On Behalf Of Gary
Robinson
Sent: Friday, December 13, 2002 7:10 AM
To: TECHWR-L
Subject: Logo selection, a cautionary tale - extending Re: Font
Selection Process
<snip>
Cassandra Greer said:
"At one company I worked for, the fonts we were to use were chosen by
the company that created our Corporate Image."
That statement prompted some, not entirely pleasant, memories of a time
when I was involved in a log selection process. I worked for a company
which was changing its corporate identity. Our PR firm presented new
logos as part of the process. One logo caught everyone's eye, including
mine. It looked great in print and the company bought the logo and I
started implementing it. That started nearly four years of difficulties
of getting the logo to present effectively in the online documents we
produced (mostly online help and web pages) and in other environments.
</snip>
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