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Subject:RE: using a slogan on a resume From:"Gilger.John" <JGilger -at- acresgaming -dot- com> To:"TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com> Date:Fri, 17 Jan 2003 11:21:55 -0800
Bruce Byfield mentioned: "In any marketing, the goal shouldn't be empty hype, but to focus
attention on strengths that you can prove. A slogan on a resume would be
no different."
It is more than that. A good marketing document emphasizes the BENEFITS provided by the product. If you use a slogan on your resume is should clearly answer the eternal question, "What's in it for me?" from the hiring manager's perspective.
John Gilger
Senior Technical Writer
Acres Gaming, Inc.
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