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Subject:RE: using a slogan on a resume From:John Posada <JPosada -at- book -dot- com> To:"TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com> Date:Fri, 17 Jan 2003 14:22:04 -0500
AH!
Like
"Less whining, more results."
John Posada
Senior Technical Writer
Barnes&Noble.com
jposada -at- book -dot- com
212-414-6656
icq: 178047452
aim: jposada1
"When you only have two minutes to do
something that takes three, wait until you have three"
-----Original Message-----
From: Gilger.John [mailto:JGilger -at- acresgaming -dot- com]
Sent: Friday, January 17, 2003 2:22 PM
To: TECHWR-L
Subject: RE: using a slogan on a resume
Bruce Byfield mentioned: "In any marketing, the goal shouldn't be empty
hype, but to focus
attention on strengths that you can prove. A slogan on a resume would be
no different."
It is more than that. A good marketing document emphasizes the BENEFITS
provided by the product. If you use a slogan on your resume is should
clearly answer the eternal question, "What's in it for me?" from the hiring
manager's perspective.
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
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