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The second article explains that when you write for a "persona" you
write (and design) for a specific archetypal person, not a group, not
an average, not an amalgam. You narrow your target audience down to one
person. By meeting the needs of the one, you are better able to meet
the needs of the many.
Jim Shaeffer (jims -at- spsi -dot- com)
>
> Is there some way in which the use of "personas" differs from
> determining who your audience is? That's always been *my* first
> step, but I never had a cool name for it. Or is there something
> more to it?
>
> Keith Cronin
>
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