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Subject:RE: Are you using personas? From:"Rock, Megan" <Megan -dot- Rock -at- fanucrobotics -dot- com> To:"TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com> Date:Fri, 31 Jan 2003 08:29:55 -0500
I believe that personas are also used in creating business plans and marketing plans, because it helps you to more clearly define the audience or consumer who will make up your target market.
-----Original Message-----
From: Peblb -at- aol -dot- com [mailto:Peblb -at- aol -dot- com]
Sent: Friday, January 31, 2003 12:28 AM
To: TECHWR-L
Subject: Re: Are you using personas?
I don't think everyone has grasped the proper purpose of persona's, at least
not in the Cooper 'The Inmates Are Running the Asylum' sense. Personas are a
tool used in Interaction Design. Interaction Design is a method of designing
IT type products (software utilities, PDAs, web sites) to be more suited to
the product's target audience. Persona's are not primarily meant to assist
technical writers in writing manuals.
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