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Subject:Re: Try selling the sizzle of what you do. From:Tom Murrell <trmurrell -at- yahoo -dot- com> To:"TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com> Date:Thu, 13 Feb 2003 14:24:02 -0800 (PST)
--- John Posada <JPosada -at- book -dot- com> wrote:
>
> I've said it here before...people don't buy the steak...they buy the sizzle.
John, that ain't the sizzle. That IS the steak. You delivered documentation that was
sorely needed. You demonstrated that a good Technical Writer CAN deliver something
useful, useable, and attractive.
Even SMEs like to be appreciated. That is obviously your real gift. Good job, and
thanks for sharing it.
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