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Re: Marcom as TechCom

Subject: Re: Marcom as TechCom
From: "Steve Schwarzman" <steve_schwarzman -at- hotmail -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Wed, 26 Mar 2003 12:26:35 -0600


In our training courses for customers, I made my teams put a section in each lesson called "Why You Need to Know." This focuses the author on what the student actually needs to learn in order to accomplish a business task with our software, as opposed to what the software's features are or what the author happens to know.

I think it's a good idea for manuals in some cases as well. In technical training, it's crucial. If you don't directly tie your lesson to a benefit (namely, what paying attention for the next 50 minutes will get them), the students will rightly tune out.

Steve Schwarzman


From: Marni Barilone <mnb68 -at- yahoo -dot- com>

>Tell me why I?d want to use it

We used to refer to this (internally) as the "Why
should I care" section of our Feature Notes.



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