Re: INDUSTRY COMPETITIONS

["Anna Langley" <alangley -at- ts -dot- checkpoint -dot- com>]

I'd like to interject something here: Thanks to all the suggestions on this
list today, I have found several organizations that offer industry awards.
BUT the real question is, of what value is the actual award if it's from an
organization that has less clout than, say, STC? There are quite a few
organizations out there that offer all sorts of "excellence" awards. If I'm
going to put something on my resume that shows I won an award, it better
darn well be from an organization of value in my industry.

Just an additional 3 cents. Thanks :-}

Anna Langley
Courseware Team
Check Point Software Technologies, Ltd.



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-----Original Message-----
From: bounce-techwr-l-115068 -at- lists -dot- raycomm -dot- com
[mailto:bounce-techwr-l-115068 -at- lists -dot- raycomm -dot- com]On Behalf Of
dmbrown -at- brown-inc -dot- com
Sent: Tuesday, April 01, 2003 5:39 PM
To: TECHWR-L
Subject: Re: INDUSTRY COMPETITIONS



dmbrown -at- brown-inc -dot- com wrote:
>
>There's value in being able to refer to "our award-winning
> product" or "our award-winning tutorial"...

and Bruce Byfield wrote:
>
> Can you be more specific? What value do you perceive?
> Beyond making the writers and their managers feel good,
> I honestly don't see any.

I think I'll answer by quoting John Posada:

  If you don't think that marketing departments love this stuff,
  check this link:

  http://www.contextmedia.com/news/full_story.jsp?itemId=176

>
> I seriously doubt that most people will buy anything beyond a
> $100 software package simply because it's won awards that
> they've never heard of.

Not simply because it's won an award, but you always to mention everything
that helps you stand out from the crowd of competitors.

Companies who sell award-winning products seem to agree.  :)

--David



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