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Subject:RE: Bubble Your Pleasure, Bubble Your Fun From:"Dick Margulis " <margulis -at- mail -dot- fiam -dot- net> To:"TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com> Date:Fri, 6 Jun 2003 13:43:33 -0400
"Mark Baker" <mbaker -at- ca -dot- stilo -dot- com> wrote:
>
>
>The point about the social context of information is that it conditions
>everybody's reactions and requirements. Wal Mart may be demanding good
>documentation for the products it sells, but the requirements that both they
>and their customers set for good documentation is going to be determined by
>the current social context of information.
I dunno, Mark. I think that Wal*Mart has really raised the bar quite a bit above the level you are describing. The fact that 98% or more of buyers don't _look_ at the documentation before asking their 10-year-old neice how to work something doesn't seem to diminish the standards Wal*Mart imposes on manufacturers. I think they've established a requirement that meets a number of _their_ needs (for example, it may help them defend their practice of dropping a domestic supplier after they find a foreign supplier for the same item), irrespective of explicit or implicit consumer needs.
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