RE: New Age Doc Group Names

[John Posada <JPosada -at- book -dot- com>]

<opinion>

t:

The problem with associating yourself with a cliché is that you take on
those attributes.

I don't now, but I lived in CA for 6 years or so. The rest of the country
looks at CA, when it comes to "new-age, enlightenment", as a cliché, and not
complimentary at that (the land of fruits and nuts). Associating yourself to
that will cause you to be viewed the same way. 

</opinion>

John Posada


-----Original Message-----
From: tgr -at- lanminds -dot- com [mailto:tgr -at- lanminds -dot- com]
Sent: Wednesday, June 18, 2003 4:34 PM
To: TECHWR-L
Subject: New Age Doc Group Names



We are trying to rename our tech pubs group to align fully with our new 
mission as user-oriented rather than engineering/developer-oriented writers 
and trainers. I suggested the following:

Department for User Enlightenment and Training - DUET

Would anyone else like to try their hand at inventing a clever, new-age 
sounding name (we're in California) based on this user-oriented focus? 
Would love to hear other ideas. Thanks.

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