Re: New Age Doc Group Names

["Brian Das" <brian_das -at- hotmail -dot- com>]

Sean wrote: I mean, I know you say that you are trying to "align fully with
[your] new mission as user-oriented" but how does changing your department's
name accomplish that?
------------------------------------------

To a certain extent, I must agree. It reminds me of thatDilbert cartoon,
where someone describes a proposal he's working on -- to change the name of
the engineering department to "e-engineering". Then he says he's working on
a similar project for marketing, but it's not done yet.

However, I think a name change for a department can be valuable if it
follows or coincides with substantial change to the department (and I think
the original post suggested it does). Otherwise, it's just the "great new
look" on the same old candy bar.

What you want the name to convey -- professionalism or enlightenment?
paper-pushing or spoon-bending? -- is another decision all together.

(By the way, in some cases I think it could be ok to convey spoon-bending.
After al, at some companies, the writing process is pretty much that
mysterious, so why not run with it?)

Cheers,
Brian.






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