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FWIW, I can think of two instances where font choice creates a "personna."
Neither is explicitly technical.
1. Wedding invitations generally use some form of script/handwriting font.
2. In Nazi Germany, books were printed using the Fraktur script, abandoning
the more legible traditional fonts. The intent was to "purify" the German
language by removing the "decadent" fonts in use up to 1933 and to
re-establish a uniquely Aryan identity.
In the latter case, the effect of the "font fondling" was definitely not
trivial.
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