RE: Humor(?): Font fondlers, rejoice!--a brief rant

["Dan Glovier" <dglovier -at- edline -dot- com>]

> >What relevance does that have to advancing the field of TW?
> 
> It's not the *field* that needs to be "advanced," it's the quality of
the
> practitioners. If as a practitioner you are unaware of the
psychological
> impact your font and other choices have on your readers, you are not
> performing at the highest professional level.
> 

Bonnie's on to something here.

How many of you would submit a proposal to IBM using Comic Sans as your
font? You might use Comic Sans for your flyers for some after-school
activity, but probably not for a typical business proposal. 

Why? Because Comic Sans has a look to it that psychologically tells the
reader, "Hey, this is going to be fun!" 

I think this study has some merit. I wouldn't use it as the end-all,
be-all reference for fonts, but I would be interested to see the
results. And using empirical evidence is just good data gathering. Kudos
to him/her/them for being as thorough as possible.

-Dan Glovier, who uses Ransom for all of his "business" proposals...



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