TechWhirl Sponsors

---

 

[Author Prev][Author Next][Thread Prev][Thread Next]
[Author Index (this month)][Thread Index (this month)][Top of Archive]

Re: Humor(?): Font fondlers, rejoice!--a brief rant

Subject: Re: Humor(?): Font fondlers, rejoice!--a brief rant
From: Jan Henning <henning -at- r-l -dot- de>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Tue, 24 Jun 2003 22:41:30 +0200

I mean, does black ink have a persona if I choose to
use it on black paper--or vice versa--or is the choice
just a bad one? It's like wearing a thong and halter
top at your knighting ceremony at Buckingham Palace.
It's not about the persona of the thong.

Isn't that just quibbling over words? Whether you call it a persona or use a different term, the fact remains that each font conveys a certain impression, completely independent of the content encoded.

This is the reason why ad agencies tend to spend significant amounts of time choosing the right font for a particular product campaign: It contributes to setting the mood, whether the reader/viewer realizes it or not.

How relevant this is for tech writing is another matter. Normally, I expect to get the font from the CI, so there is no need to know about the subtle details. Then again, sometimes tech writers have to set up templates from scratch, in which case it could be useful to know what expectations different fonts create in the readers.

This is certainly not a core issue, but if you aim for a high standard, you have to pay attention to the details as well.

Regards
Jan Henning

--------------------------------------------------------------------
Jan Henning
ROSEMANN & LAURIDSEN GMBH
Am Schlossberg 14, D-82547 Eurasburg, Germany

Phone: +49 700 0200 0700, Fax: +49 8179 9307-12
E-Mail: henning -at- r-l -dot- de, Web: www.r-l.de
--------------------------------------------------------------------


^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

ANNOUNCING ROBOHELP STUDIO

RoboHelp Studio maximizes your Help authoring power by combining RoboHelp Office and RoboDemo, so you can easily create professional Help systems that feature interactive tutorials and demos.

Find out more about RoboHelp Studio at http://www.ehelp.com/techwr-l2

---
You are currently subscribed to techwr-l as:
archive -at- raycomm -dot- com
To unsubscribe send a blank email to leave-techwr-l-obscured -at- lists -dot- raycomm -dot- com
Send administrative questions to ejray -at- raycomm -dot- com -dot- Visit
http://www.raycomm.com/techwhirl/ for more resources and info.

---

References:
RE: Humor(?): Font fondlers, rejoice!--a brief rant: From: Sean Brierley

Previous by Author: Re: How long should an onscreen message last?
Next by Author: Re: Humor(?): Font fondlers, rejoice!--a brief rant
Previous by Thread: Re: Humor(?): Font fondlers, rejoice!--a brief rant
Next by Thread: RE: Humor(?): Font fondlers, rejoice!--a brief rant

[Top of Archive] | [Author Index (this month)] | [Thread Index (this month)]

---

---

---