RE: Re: Humor(?): Font fondlers, rejoice!--a brief rant

["GeneK" <gene -at- genek -dot- com>]

And sometimes, writers in such environments have to know
more than they should.  I've had more than a few experiences
with companies whose design departments concocted bizarre
templates and font selections which apparently served no
other purpose than to give their company's documents a
"unique look and feel," despite the fact that their
chosen fonts couldn't be distinguished from the standard
Windows fonts without a 100x magnifier.  Anyone who thinks
that technical writers can be overly fond of "font fondling"
should spend some time wrestling with a corporate brand
marketing group.

Gene Kim-Eng



------- Original Message -------
On
Tue, 24 Jun 2003 23:39:27 +0200 Jan Henning?wrote:



There is no hard dividing line between technical documentation and 
marcomm, and when your work takes you close to the border, it is useful 
to have some knowledge of fonts. However, many tech writers may rarely 
if ever need such knowledge, particularly if they are working in large 
companies with dedicated design persons or departments.


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