TechWhirl (TECHWR-L) is a resource for technical writing and technical communications professionals of all experience levels and in all industries to share their experiences and acquire information.
For two decades, technical communicators have turned to TechWhirl to ask and answer questions about the always-changing world of technical communications, such as tools, skills, career paths, methodologies, and emerging industries. The TechWhirl Archives and magazine, created for, by and about technical writers, offer a wealth of knowledge to everyone with an interest in any aspect of technical communications.
Actually the commercial doesn't mention any benefits
of PDF either, or even what PDF is useful for. I'm not
an advertising expert, so I don't know the current
lingo for this kind of ad. It's just brand
positioning, trying to develop some name recognition
for the word PDF... this is probably the first in a
planned series of ads which will eventually become
more informative, but first they wanted to hammer the
phrase "PDF" into our skulls.
Mike O.
__________________________________
Do you Yahoo!?
SBC Yahoo! DSL - Now only $29.95 per month! http://sbc.yahoo.com
ANNOUNCING ROBOHELP STUDIO
Create professional Help systems that feature interactive tutorials and
demos with all new RoboHelp Studio. More at http://www.ehelp.com/techwr-l2
Mercer University's online MS Program in Technical Communication Management:
Preparing leaders of tomorrow's technical communication organizations today.
See www.mercer.edu/mstco or write George Hayhoe at hayhoe_g -at- mercer -dot- edu -dot-
---
You are currently subscribed to techwr-l as:
archive -at- raycomm -dot- com
To unsubscribe send a blank email to leave-techwr-l-obscured -at- lists -dot- raycomm -dot- com
Send administrative questions to ejray -at- raycomm -dot- com -dot- Visit http://www.raycomm.com/techwhirl/ for more resources and info.
