george miller and his adventures with 7

Subject: george miller and his adventures with 7
From: "Bill Greve" <BGreve -at- lynk-systems -dot- com>
To: <TECHWR-L -at- LISTS -dot- RAYCOMM -dot- COM>
Date: Wed, 10 Sep 2003 15:49:39 -0400

"Many years ago landscape architects used my +/-7 paper as a basis to
pass local laws restricting the number of items on a billboard. It was
funded by the big motel chains; if you run a mom-and-pop motel you have
to put a lot of information on your sign, but if you have a franchise
everybody knows you have hot and cold running water, color televisions,
free breakfasts, etc. The restriction on billboard content was driving
the small motels out of business."

Read the original paper; http://www.cogsci.princeton.edu/~geo/

GM recounts his billboard experience;
http://members.shaw.ca/philip.sharman/miller.txt

Tufte Q&A (short and duplicates the billboard letter);
http://www.edwardtufte.com/bboard/q-and-a-fetch-msg?msg_id=0000U6&topic_
id=1

Enjoy,
Bill.




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