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Thanks for the clarification! So if, as you say, "DTP software tipped in the
documentation space in the late 80's to mid 90's and still dominates what we
do," then I guess it's a pretty rare phenomenon in our line of work. Maybe
we just don't have a "cutting edge."
Dan Goldstein
-----Original Message-----
From: Mark Baker [mailto:mbaker -at- ca -dot- stilo -dot- com]
Sent: Monday, September 15, 2003 4:56 PM
To: Goldstein, Dan; TECHWR-L
Subject: RE: Refining My "Cutting Edge" Technical Writing Skills Post
Sorry. The terminology comes from Malcolm Gladwell's brilliant book "The
Tipping Point", which is the theme book of the conference. The book is a
study of epidemics: both of disease and of fashion or technology trends. To
"tip" is to catch on in a big way: to become an epidemic.
Stickiness is one of Gladwell's laws of epidemics. It is the quality that
makes a disease or a fashion or a technology catchy in a particular
environment.
> What does "to tip" mean in this context? To peak? To catch on? To succeed?
>
> Also, given your closing line, "semantic markup continues to lack
> stickiness," does tipping have something to do with sticking?
>
> Sorry for my ignorance, but dictionary.com was no help on this one.
>
> Thanks,
>
> Dan Goldstein
>
> -----Original Message-----
> From: Mark Baker [mailto:mbaker -at- ca -dot- stilo -dot- com]
> Sent: Monday, September 15, 2003 4:32 PM
> To: TECHWR-L
> Subject: RE: Refining My "Cutting Edge" Technical Writing Skills Post
>
> <snip>
> I will be discussing this in my
> presentation "What Makes an Authoring/Publishing Technology Tip?" at JoAnn
> Hackos Best Practices Conference next week.
> </snip>
>
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