TECHWR-L Premium Jobs, Events, and Announcements

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In this posting, look for the following ...
  * ANNOUNCE: LavaCon: Expanded program, extended discounts! (NEW)
  * ANNOUNCE: Rockley's "Information Modeling & Structured Writing" in
Seattle! (NEW)
  * STORY:  SnagIt Plug-in for Adobe FrameMaker 
  * TurboDemo: Makes Your Life Easier 
  * ANNOUNCE: Welcome Interapple, Inc. as a New Annual Sponsor!
  * TRAINING: "XML AND DATABASES" by experts at Bright Path Solutions

and at the end you'll find the concluding administrivia with 
information about these ads and how to place your own. 

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ANNOUNCE: LavaCon: Expanded program, extended discounts!

Due to the late delivery of the September issue of a magazine in which
we advertised, the conference early registration discount has been
extended to Friday, September 26th.

NEW: 3 new speakers, 10 new sessions on project management added to
the conference program .  Details at:
http://www.lavacon.org/Program_sessions.htm

LavaCon: Come for the conference, stay for a tan!
www.lavacon.org
888-378-2333

09/17/03-09/24/03
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ANNOUNCE: Rockley's "Information Modeling & Structured Writing" in
Seattle!

***********************************************
SEATTLE -- ³Information Modeling and Structured Writing²
November 15-16, 2003 ­ Ann Rockley, The Rockley Group
***********************************************

The Rockley Group, Inc., presents ³Information Modeling and Structured
Writing², a two-day workshop, November 15-16, 2003 in Seattle. The
workshop, held at the University of Washington, is designed for
writers, editors, publishers, information architects, software
developers, IT and business managers who need to understand the
concepts, methods, strategies and changes involved in moving to a
single source environment.

Information modeling and structured writing are key components of any
successful unified content (single source) strategy. Information
models formalize the structure of your content, providing the
framework upon which a unified content strategy is based. The success
of your content management system is dependent on the quality of both
your information models and your ability to author and manage reusable
content. Structured writing provides a standard for creating reusable
content. Consistently structured content is reusable content.
Together, information modeling and structured writing assure
consistent structure.

This workshop will introduce you to the concepts of information
modeling and structured writing, and explore their relationship to a
unified content strategy. Numerous real-life examples will be used
throughout.

You will learn:

. Why adopting a unified content strategy makes good business sense
. How information models relate to content management
· How to create information models and how to conduct top-level and
  in-depth information analysis
· The different types of reuse and how to select the best reuse
  approach
. How to build element models, structural and content reuse maps
· The role metadata plays in content reuse and how to effectively
  develop a strategy for managing it
· The difference between structured and unstructured content and the
  pro¹s and con¹s of using both
. How to harness the power of structured writing to create content
appropriate for reuse
. How to author content that meets the requirements of a model
. How to support and maintain your models
· How to select appropriate authoring tools or work within the
  limitations of the tools you have today
· How to work with and without a content management system
· How to understand and address content delivery issues, including the
  selection of publishing tools

Cost - Registration for this two-day workshop is $825.00 US per
student. Register two or more students from the same organization and
get a $100 discount per student.

Learning materials, lunch, snacks, and a copy of our new book on
content management, ³Managing Enterprise Content: A Unified Content
Strategy,² are included in the registration fee.

************************************************
Register today! http://www.rockley.com/Workshop_IMandS.htm
************************************************

If you are unable to attend this event, why not consider hosting one
of your own? For details, see http://www.rockley.com/workshops.htm.


09/16/03-09/23/03
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STORY:  SnagIt Plug-in for Adobe FrameMaker

Dan the technical writer saw on his trusty discussion list that
someone was looking for time-savers - specifically, plug-ins for
Adobe's FrameMaker 7.

Dan flexed his fingers, cracked his neck, and got ready to type.

He began: "When you place SnagIt directly into your FrameMaker menu
with the SnagIt Plug-in for Adobe FrameMaker, you can instantly insert
screenshots from within your application.

No more switching between programs - instead, you can capture any
image and embed it into your project with just a click of the mouse.

Use SnagIt to:

- Enhance your FrameMaker documents with one click.
- Quickly acquire any image you see on your screen.
· Add application menus to your Help tutorials - with no cropping -
  using SnagIt's Menu Capture.
· Insert windows, a specific region or an entire Web page into your
  project."

Dan read over it, posted it, and smiled as he looked at the clock.  It
wasn't even lunchtime, and he'd already helped numerous technical
writers.  Think of what he could accomplish before nightfall!  Heck -
for all he'd done, he deserved a coffee break.

For more information about SnagIt, the leading screen capture
software, log onto:
http://www.techsmith.com/products/snagit/snagitandframemaker.asp.

09/14/03-09/22/03
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TurboDemo: Makes Your Life Easier

For anyone who has wasted precious time on software support,
TurboDemo offers you the solution. Trying to understand what
another person is seeing on their screen, or figuring out how they
are interpreting what they see is a near-impossible art. With
TurboDemo you can send-or be sent-exactly what is on the screen,
and show what action one is performing. No more wasted questions,
such as "What do you see now?" or "which menu?" It is even better
than being there in person to solve your clients' problems, since
the customer with a problem can view what they should do, and then
replicate the solution themselves.
TurboDemo makes online courses easier to conduct, with every step
and click made visible to students. After workshops the
participants can take home a demo CD to refresh what they have
learned.Nearly everyone learns better if they can visualise what
they are being told, and with TurboDemo they can follow your every
move. You can even make interactive tests on what the students
have just learned, including responses to right or wrong answers,
branches off to other demoas for the information they haven't
mastered..and so many other ways for you to create the perfect
learning tool.

Call toll free (USA) 866 671 5441
Email: sales -at- turbodemo -dot- com
Web address: www.turbodemo.com

09/13/03-09/20/03
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ANNOUNCE: Welcome Interapple, Inc. as a New Annual Sponsor!

Join us in welcoming Interapple, Inc.
(http://www.screen-capture.net/) as a
new bronze-level annual sponsor!

Interapple, Inc. is a leading provider of the
well known and popular 5 Clicks screen capture
and professional Web application development
software.

5 Clicks screen capture utility is a tool of choice
for users who seek a simple yet powerful tool for
making screenshots from the Windows desktop. The
name speaks for itself--it takes only 5 clicks to
start the program, capture an image anywhere on the
screen, and close the program!

The captured image can be saved as a PNG (for computer
graphics), JPEG (for photos), or bitmap file; copied
to the clipboard; or printed. Interapple, Inc. believes
that everything should be made as simple as possible.
5 Clicks is a perfect example of this approach.

Welcome--and thanks to--Interapple, Inc. as an
annual TECHWR-L sponsor.


09/09/03-09/16/03
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XML TRAINING: "XML AND DATABASES" training by the experts at Bright Path
Solutions

Bright Path Solutions is a rarity in the services world: a service company
that really understands publishing issues. We work in publishing from the
author's side all the way through to distribution, providing clients with
complete and customized solutions. We also "eat our own dogfood" and
publish
using advanced techniques.

In our drive to help our clients publish more easily and efficiently, we
have designed an XML+database course.  This course is designed to help
technical communicators and others understand how XML fits with databases.
If your company is planning reuse of data, moving toward a content
management system, or otherwise automating your publishing processes, this
class will give you a knowledge boost in the right direction.

"XML and Databases"
October 8-10, 2003
Research Triangle Park, North Carolina USA
Intructed by Michael D. Thomas (author, expert)

Over the course of three days attendees learn how to mate XML with
database
technologies. The class includes both lecture and hands-on exercises. Both
relational and native XML databases will be covered. Additional course
details, the three day agenda, and information regarding the instructor,
may
be found on our Web site at
http://www.travelthepath.com/training/xml.shtml#dbase along with
registration information.


Bright Path Solutions
Contact: George Luke, Solutions Manager
Phone: 919.481.0393
mailto:gluke -at- travelthepath -dot- com

Bright Path Solutions has been on the leading edge with XML technologies
since 1998. We can teach you how to create XML, work with XML-ready tools,
or even set up entire XML publishing or content management systems.


09/08/03-09/15/03
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