Re: Adobe adds product activation

Subject: Re: Adobe adds product activation
From: "Chuck Martin" <cm -at- writeforyou -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Tue, 21 Oct 2003 10:27:53 -0700



"Andrew Plato" <gilliankitty -at- yahoo -dot- com> wrote in message
news:217003 -at- techwr-l -dot- -dot- -dot-

> Companies like Adobe, Microsoft, IBM, etc. don't make strategic moves
without
> analyzing the impact. Since MS has been using online activation for a few
years
> now, there is data on how many users really abandon these products. While
I do
> not have direct access to such data, my sources tell me that there has
been no
> significant change in market share with the introduction of activation.

So how Do you explain Intuit with TurboTax?

> Most of
> the complaints regarding activation are from people who were never users
in the
> first place or from users that did not pay for the product.

Just curious, what data or sources do you have to back up that conclusion?

Chuck Martin



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