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Re: Technical Writing and the Business Perspective
Subject:Re: Technical Writing and the Business Perspective From:"Chuck Martin" <cm -at- writeforyou -dot- com> To:"TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com> Date:Fri, 24 Oct 2003 10:11:44 -0700
"Goober Writer" <gooberwriter -at- yahoo -dot- com> wrote in message news:217514 -at- techwr-l -dot- -dot- -dot-
<big snip>
>
> Business first. Advocate profit. Then advocate
> additional things with profit in mind. Doing so will
> get you more visibility, show you're a team player,
> perhaps a company leader, which will then give you
> more leverage to implement your ideas, provided they
> make sound business sense.
Aren't satisfied customers (who don't return shoddy, rushed-to-market
products or call technical support to resolve problems--unless tech support
is used as a profit center, and then it's a whole new ball game) going to do
more to increase profit that anything else? Won't satisfied customers buy
more products from you? Won't satisfied customers recommend your products
(as opposed to 10 times as many unsatisfied customers recommending any
products but yours)?
Then again, customers are not necessarily users. Understanding this frequent
disconnect how user happiness can translate into customer happiness.
But isn't making the customer happy one of the fundamental tenets of good
bbusiness?
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