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RE: Microsoft wants journalists, not tech writers?
Subject:RE: Microsoft wants journalists, not tech writers? From:"David Locke" <dlocke -at- texas -dot- net> To:"TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com> Date:Wed, 29 Oct 2003 19:25:45 -0600
The reason that Microsoft is changing the style in their operating system
help is that they are targeting their operating system to the laggard
market. The laggard market will not buy software if the tool task aren't
sublimated away.
By changing the text presentation, they are hoping to paper over the fact
that you still have to save files and do things the software makes you
rather than the things you do, because you are doing real work and being
productive.
We are so used to the artificial or tool task layer that we think it belongs
there and it doesn't.
Likewise the MOS has been targeted to the laggard market for at least the
last two revisions.
These new styles and methodologies are inappropriate for use in technical
enthusiast content, but just fine for content directed towards people who
don't think they need a computer.
RoboHelp for FrameMaker is a NEW online publishing tool for FrameMaker that
lets you easily single-source content to online Help, intranet, and Web.
The interface is designed for FrameMaker users, so there is little or no
learning curve and no macro language required! Call 800-718-4407 for
competitive pricing or download a trial at: http://www.ehelp.com/techwr-l4
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