RE: Re: Seeking critiques on updated Web site

["Gene Kim-Eng" <techwr -at- genek -dot- com>]

This where "marketing" comes into play.  You certainly
want your potential clients to see you as educated,
intelligent and "smarter than they are" in certain areas
(otherwise, why would they hire you?), but not to perceive
you as smacking them in the face with your superior
knowledge or using it to suggest that you are in any way
better than they are (even if it seems obvious to you that
you are).  I can't say that I really know how to do this,
so I usually concentrate on telling people what I've done
for others and what I could do for them and not spend a lot
of time on the education/intelligence/smarts thing.

Gene Kim-Eng


------- Original Message -------
On Wed, 24 Mar 2004 08:47:56 -0800 Chuck Martin wrote:

Clients in almost all cases don't understand the arcana 
of writing code or setting up test plans. Yet they have 
no qualms about hiring the best people to do those jobs. 
Why should the discipline of technical communication be
any different?


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