TechWhirl (TECHWR-L) is a resource for technical writing and technical communications professionals of all experience levels and in all industries to share their experiences and acquire information.
For two decades, technical communicators have turned to TechWhirl to ask and answer questions about the always-changing world of technical communications, such as tools, skills, career paths, methodologies, and emerging industries. The TechWhirl Archives and magazine, created for, by and about technical writers, offer a wealth of knowledge to everyone with an interest in any aspect of technical communications.
As someone else already posted, in many purchasing
situations, users and buyers aren't the same people.
However, even when they are, there is still "marketing"
to be done, but the focus shifts from "selling" the
product to "selling" its features and functions. I've
lost count of how many stories I've heard of users
calling Tech Support for assistance with some "complex"
problem that could be solved by clicking on a single
button in the UI.
Gene Kim-Eng
------- Original Message -------
On Fri, 30 Apr 2004 07:42:10 -0700 Marilyn Robbins wrote:
My two-cents worth: In *most* cases, once the user has our technically written user guides in their hands, they do not need to be sold on the benefits of the product as they have already purchased it. Now all they want to do is find out how to use it.
ROBOHELP X5 - ALL NEW VERSION. Now with Word 2003 support, Content
Management, Multi-Author support, PDF and XML support and much more!
Now is the best time to buy - special end of month promos, including:
$100 mail-in rebate; Free online orientation on content management
functionality; Huge savings on support and future product releases;
PLUS Great discounts on RoboHelp training. OFFER EXPIRES April 30th!
Call 1-800-358-9370 or visit: http://www.ehelp.com/techwr-l
---
You are currently subscribed to techwr-l as:
archiver -at- techwr-l -dot- com
To unsubscribe send a blank email to leave-techwr-l-obscured -at- lists -dot- raycomm -dot- com
Send administrative questions to ejray -at- raycomm -dot- com -dot- Visit http://www.raycomm.com/techwhirl/ for more resources and info.