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RE: Great piece on marketing collateral OR When do we include marketing material in documentation?
Subject:RE: Great piece on marketing collateral OR When do we include marketing material in documentation? From:"Marilyn Robbins" <MRobbins -at- ncen -dot- com> To:"TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com> Date:Fri, 30 Apr 2004 10:43:49 -0700
Kevin writes:
>So, you are counting on those immutable claims of
>superiority to be true and valid for... how long,
>exactly? Or do you publish updates for the claims
>and assertions pages in your documents, as often as
>your competition releases newer/better products to
>compete with you?
>
>My documents don't self-update when the market changes
>around our products. I don't make business cases in my
>tech docs. Our Sales and BizDev people do that.
>
>If the product changes, I issue new documents. If it
>doesn't, then the only changes I issue are fixes.
>Sales people, on the other hand, are dealing with
>what's out there in the market right now, and they'll
>change their pitch and emphasis next week if it means
>latching onto a new trend, even if they're still trying
>to sell a product that was designed two years ago,
>built and documented last year. If I put too much stuff
>in my docs about the specific business needs the product
>addresses, then it begins to look dated very quickly if
>the market discovers something new, or if Sales discovers
>a new market.
>
>/kevin
Thanks Kevin - I could not have said it better myself.
I think the subject of this string should be changed; it is a valuable discussion, but no longer is it on topic so let's give it a new 'Subject".
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