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RE: Re: Single Spacing, Double Spacing, and Doing It Ones Own Way
Subject:RE: Re: Single Spacing, Double Spacing, and Doing It Ones Own Way From:"Goldstein, Dan" <DGoldstein -at- DeusTech -dot- com> To:"TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com> Date:Tue, 11 May 2004 15:16:47 -0400
In my purely anecdotal :) experience, many professional publication
designers will often choose what "looks way better" over what "works way
better." It ain't always the same thing.
This is not to say that amateurs are better; most amateurs will choose "none
of the above." But the example being discussed (spacing) is *exactly* the
sort of thing that lends itself to experimentation.
Dan Goldstein
> -----Original Message-----
> From: Wright, Lynne
> Sent: Tuesday, May 11, 2004 3:06 PM
> To: TECHWR-L
> Subject: RE: Re: Single Spacing, Double Spacing, and Doing It Ones Own
> Way
>
> ... We're talking design issues here, not scientific experiments.
> While some
> design issues ... such as what combinations of point sizes,
> line lengths,
> and line spacing provide maximum readability ... can be
> determined using
> mathematical formulae, its absurd to discount less tangible
> factors that
> determine what works best, in a visual sense, to deliver information.
> That's why trained publication designers will produce stuff
> that looks and
> works way better than what an amateur can create...
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