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In this posting, look for the following ...
  * ANNOUNCE: July 2004 Rockley Report: Info. Architecture for Content 
Management (NEW)
  * ANNOUNCE: Information Architecture for Content Management QuickStart
  * FRAME TRAINING -- London, SF Bay Area, Newark, Dallas & Phoenix
  * FROM WEBWORKS! Browser-Based Draft & Discussion System for Word &
         Frame Authors 
  * STORY: SnagIt's Free Materials - Get Even More Resources! 
  * Improve your Workplace Negotiation & Budget Justification Skills 
  * REMINDER: Reviews Feature on TECHWR-L Site 

and at the end you'll find the concluding administrivia with 
information about these ads and how to place your own. 

#########################################################

ANNOUNCE: July 2004 Rockley Report: Info. Architecture for Content
Management

WHAT IS THE ROCKLEY REPORT?
The Rockley Report is a quarterly journal featuring interviews with
industry luminaries, real-world case studies, and business-critical
information you can use to ensure your single source content
management projects meet -- even exceed -- your expectations.

INSIDE THE CURRENT ISSUE - Information Architecture for Content Management

 * Feature: Information Architecture is Just Plain Fun! An Interview
   with Lou Rosenfeld
 * Best Practices: Strategies for Optimum Reuse
 * Case Study: It's Not about Technology-It's about Methodology:
   Hewlett Packard's Lessons Learned
 * Gaining Management Support: XML and DTDs: The Buy vs. Build Argument
 * Information Architecture: Semantic vs. Generic Elements
 * Tools and Technology: Implementation: Issues with Granularity
 * People Processes and Change: Issues in Information Architecture

FREE ONLINE ACCESS TO OUR INNAUGURAL ISSUE
If you'd like to see the type of high-quality content each issue of
The Rockley Report contains, take a peek at our first issue for free.

Visit: http://rockleyreport.com/index.php/weblog/free/

SUBSCRIPTION INFORMATION
To subscribe, visit: http://rockleyreport.com/index.php/weblog/subscribe/

CONTACT US
The Rockley Group Inc., 445 Apple Creek Blvd., Suite 120, Markham, ON L3R
9X7 -
Phone: 905-415-1885 - Fax: 905-415-3413 - Email moreinfo -at- rockley -dot- com


07/14/04-07/21/04
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ANNOUNCE: Information Architecture for Content Management QuickStart
Tampa Florida, Aug. 7, 2004

Sponsored by the Tampa Florida STC

Our new Information Architecture for Content Management QuickStart is
an intense one-day workshop designed to teach you the skills you'll
need to develop an information architecture for your content
management system. Information Architecture for Content Management is
a key component of any successful unified content (single source)
strategy. Information architecture formalizes the structure of your
content, helps you determine rules for managing reuse, and assists in
the identification of your workflow.

You will learn
*   The business reasons for adopting a unified content strategy
*   How to identify different types of reuse (identical, derivative,
    nested, opportunistic, systematic)
*   Why information architecture is critical to a successful single
    source content management project
*   How to design for usability (content management users and end users)

You'll learn how to create
*   Content Models (Information product models, element models)
*   Content and structural reuse maps
*   Reuse management rules (e.g., how to handle derivative reuse
    [reuse with change], how to determine what is source content
    when multiple authors/editors reuse and make changes to the
    same piece of content)
*   Metadata (categorization, element)
*   Repository structure (reusable building blocks, logical
    structures for content)
*   Workflow (business process automation)

Objectives
At the end of this workshop you will:
_ Understand the role of information architecture in content management
_ Understand the steps involved in the development of information
  architecture for CMS
_ Be equipped with an understanding of the skills and techniques
  necessary to build successful information architectures for
  content management

Who should attend
*   Writers
*   Editors
*   Publishers
*   Information Architects
*   Software Developers
*   Business and IT Managers
*   Business Analysts
*   Information Technology Consultants
*   Educators

Cost
Registration for this intense one-day workshop is $400.00 US per
student. Register two or more students from the same organization and
get a $50 US discount per student. Learning materials, lunch, snacks,
and a copy of our book on content management, Managing Enterprise
Content: A Unified Content Strategy, are included in the registration
fee.

*   To register:
http://www.rockley.com/Workshop_IMQuickstart_Tampa.htm


07/12/04-07/19/04
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FRAMEMAKER TRAINING -- London, SF Bay Area, Newark, Dallas & Phoenix
Instructor: Shlomo Perets,  http://www.microtype.com/seminars.html

LONDON, UK: Single Sourcing with FrameMaker, Aug 16;
   FM Template Design, Aug 17-18;  FM-to-PDF Adv. Tech., Aug 19-20

REDWOOD CITY, CA (SF area): Using FrameMaker (hands-on), Oct 11-12;
   Structured FrameMaker : Authoring (hands-on), Oct 13;
   Structured FrameMaker : Developing EDDs (hands-on), Oct 14-15;
   Technical Indexing with FrameMaker, Oct 16

NEWARK, NJ: FrameMaker Template Design, Oct 18-19;
   Single Sourcing with FM, Oct 20;  FM-to-PDF Adv. Tech., Oct 21-22

DALLAS, TX: FrameMaker to-PDF Advanced Techniques, Dec 2-3;
   Single Sourcing with FM, Dec 1; FrameMaker Template Design, Nov 29-30;
   Technical Indexing with FrameMaker, Dec 4

PHOENIX, AZ: FrameMaker Template Design, Dec 6-7;
   Single Sourcing with FM, Dec 8;  FM-to-PDF Adv. Tech., Dec 9-10 

07/11/04-07/18/04
##############################################################

FROM WEBWORKS!  Browser-Based Draft & Discussion System for Word & Frame
Authors

NEW FROM WEBWORKS!
Browser-Based Draft and Discussion System for MS Word And
Adobe FrameMaker Authors

WEBWORKS FINALDRAFT is the edit-and-review system content providers
have been waiting for! Generate easy-to-use, browser-based drafts
directly from your Word or FrameMaker content, and distribute them to
an unlimited number of reviewers. Engage in two-way and multi-party
discussions without a Web server. Easily manage discussions
and incorporate reviewers. feedback into your source document. True
single-source workflow, total document lifecycle management, custom
discussion status codes, and much more.

See it for yourself! For more information or to sign up for a live
online demo, visit: http://www.webworks.com/jump/techwr-l 


06/09/04-12/31/05
##############################################################

STORY: SnagIt's Free Materials - Get Even More Resources!

Dan the technical writer was exhausted from his vacation weekend.  He
wished someone would do everything for him - dress him, feed him,
drive him to work, do his work for him.

He sat slumped in front of his computer in his office.  He wasn't even
sure how he had the willpower to make it there.  And as for finishing
this documentation project . . . he couldn't fathom doing all the work
himself.

Suddenly, Dan sat up straighter in his chair.  He'd come across a page
on the TechSmith Web site - the official site of the leading screen
capture program, SnagIt.

Dan read aloud off the screen.  "Now there's even more to add to your
SnagIt program. Want more stamps, textures, images, or profiles?"

"Yes, yes I do!" Dan eagerly answered himself.

He read on, "You can instantly download and install these resources
all for free!"  He scanned the list - Stamps! Web graphics! Capture
Profiles! - they were all his to download, and they didn't cost him a
thing.  And wow - would they help him out.  Not only could he capture
more quickly, but he had more ways to enhance his screenshots!

Dan started whistling as he began to download his materials.

"What are you so cheery about?" his coworker Pat called over the
cubicle.

"Because with SnagIt doing all the work," Dan answered, "it's like I'm
still on vacation!"

Make your work a vacation - download SnagIt.  Click on:
http://www.techsmith.com/products/snagit/technicalwriters.asp?DCMP=BAC-Techwrl









07/06/04-07/14/04
##############################################################

Improve your Workplace Negotiation and Budget Justification Skills

"In my 'day job' as a technical recruiter I continually see writers
who are very well schooled in how to produce documentation, but who
never learned the art of budget justification, negotiation (up and
down the org chart), dealing with difficult people, handling poor
performers, and all the other skills needed to survive (let alone
prosper) in the current economic marketplace.

LavaCon was created to fill that need."


Jack Molisani, Executive Director
LavaCon 2004: Managing Projects in a Recovering Economy
September 27-30, 2004
New Orleans, Louisiana
www.lavacon.org



07/01/04-07/09/04
##############################################################

REMINDER: Reviews Feature on TECHWR-L Site

TECHWR-L is pleased to announce a reviews feature,
with information about books, softwares, and courses
connected to the technical communication profession.
Check it out at
http://www.techwr-l.com/techwhirl/reviews/

Anyone is welcome to submit a review through the form
linked on the reviews page, although reviewing products
with which you are directly connected is certainly
discouraged.


06/30/04-07/07/04
##############################################################

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