Re: job title nomenclature on biz cards

[Dick Margulis <margulisd -at- comcast -dot- net>]

Diotima and Bonnie,

I think "writer" and "editor" don't register as job titles with most 
people in the corporate world, at least in the US.

I find that in American corporate culture (which does not necessarily 
coincide with the target audience for your business cards), people are 
hypersensitive to the titles manager, director, vice president, 
president, and CxO. Any other title, no matter how descriptive of what a 
person does, gets lumped into an amorphous mass of fungible worker bees 
and does not register individually in the consciousness of the person 
you give the card to. I'm sure there are exceptions for the occasional 
cheeky title such as princess or witch, but you don't see those very 
often and I don't recommend them (you'd be amazed how many people out 
there are lacking the humor gene altogether).

As I said, corporate America may not be your target audience. And it is 
entirely possible that owners of small businesses are better readers and 
therefore more sensitive to your word choice in this context. But I'd 
still suggest that you might be better served by being the president of 
your editing and writing service than by being the editor/writer of your 
editing and writing service.

Dick


Bonnie Granat wrote: