RE: Important Stuff They Don't Teach In Tech Writing School

["Goldstein, Dan" <DGoldstein -at- DeusTech -dot- com>]

> -----Original Message-----
> From: Bruce Byfield 
> Sent: Monday, August 30, 2004 2:24 PM
> To: TECHWR-L
> Subject: Re: Important Stuff They Don't Teach In Tech Writing School
> 
> ...Considering that many categories of software have reached the 
> stage where they
> have little new to offer customers, it wouldn't be a bad idea 
> for corporations
> to pay the same attention to individual user's demand. This 
> attention is about
> all that is left to offer as an incentive to upgrade. It also 
> fits in well with
> the idea of business as a conversation, with more of a two 
> way exchange between businesses and their customers.

For some interesting ideas about this two-way exchange, check out
http://www.cluetrain.org

Dan Goldstein

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